Leonidas is a Belgian chocolate company that produces chocolate and related products.The Leonidas chocolates have always been appreciated for their freshness, quality and fine chocolate taste.
Project Objectives
To re-build brand image
To architect a professional and sales-driving official website
To expand purchasing channel from physical stores to online store
To increase number of purchases
To launch effective marketing campaign in festival and big event
Challenges
How to strike a balance between being a social responsible company and luxury chocolate brand?
Which contact strategy should be used to increase conversion rate?
How to promote Leonidas in digital ways?
What kinds of marketing campaign can generate sales?
How to know the customer’s buying behaviour?
Marketing Strategies
To define Leonidas’s brand positioning: Architected a new website for Leonidas with showing sincere, stylish but professional design
To increase the conversion rate: Encouraged impulse purchases with embedded incentives in the newsletter
To promote Leonidas online: Applied content marketing on various channels and tracked the performance of these channels
To generate sales on occasional events: Rode on Valentine’s Day to boost sales revenues
To increase revenue on long-term basis: Launched “Monthly Chocolate Subscription” campaign
To realise customer purchasing behaviour: Collected visitor’s profile from purchase behaviours to demographics.
